A New Generation of Engagement Rings

Gema&Co was founded in 2017 by husband and wife Jim and Juliana after experiencing firsthand just how expensive getting married had become. While shopping for Juliana's engagement ring, they found that the ring they wanted would cost more than $20,000, with the wedding itself projected to exceed $100,000. They realized that for most couples, expenses like these simply aren't realistic.

That experience inspired a simple idea: celebrating love shouldn't require taking on an overwhelming financial burden.

Gema&Co was created to offer a different approach to fine jewelry, combining thoughtful design, quality craftsmanship, and exceptional gemstones at more accessible prices. Today, we specialize in moissanite and lab grown diamond engagement rings, wedding bands, loose gemstones, and custom jewelry, giving couples more freedom to choose a ring they love without feeling bound by the traditional expectations of the diamond industry.

What began as a small husband and wife business has grown into a team of more than 10 full time employees and 20+ specialized contractors, including jewelry professionals who help bring each Gema&Co piece to life. Since 2017, we've fulfilled more than 19,000 orders, with our settings produced in the United States through our California and South Florida casting facilities.

Despite that growth, the idea behind Gema&Co hasn't changed. We believe an engagement ring should be about the commitment it represents, not how much someone was expected to spend on it. That's why we focus on moissanite and lab grown diamonds, recycled precious metals, customizable designs, transparent pricing, and personalized service rather than the traditional rules surrounding engagement jewelry. Our jewelry is cast using recycled precious metals, including reclaimed gold and platinum.

We also believe buying an engagement ring should come with confidence long after the proposal. Gema&Co gemstones are backed by limited lifetime warranty coverage, while our fine jewelry includes a two year warranty against qualifying structural and manufacturing issues.

From our first ring in 2017 to the thousands we've helped create since, our purpose remains simple: make beautiful, meaningful engagement jewelry more accessible to more people.

A new outlook on old traditions. A new generation of engagement rings.