Our Mission
Our goal is simple. We want to make celebrating love and marriage less commercialized and more accessible. That's why we're trending away from over-marketed mined diamonds and introducing conflict-free and environmentally friendly moissanite gemstones and lab grown diamonds. It's a different way of doing things, sure, but we think its for the better.
It's a new outlook on old traditions. A new generation of engagement rings.
Our Values
These are the values that guide our business, our product development, and our brand. As our company continues to evolve and grow, these three values remain constant.
PRACTICAL THINKING
Celebrating love shouldn't cost anyone multiple months salary. We're redefining this artificial rule.
INTEGRITY
We strive to maintain an honest and fair markup of our products and refuse to upcharge, even if its "wedding" related.
BUILD COMMUNITY
We're a like-minded community who focus on the love which stands behind an engagement ring. Not its size or cost.

EXCELLENCE IN CUSTOMER SATISFACTION
Ranked Top 5 Best Jewelry Store On Trustpilot
Read independently verified reviews written by real customers on Trustpilot and our product pages. Hear what they love about our products and service!
World Class Service
We understand how important excellent customer service is, particularly when purchasing such an important symbol of your love for one another. Here at Gema&Co all our jewellery consultants will draw from decades of experience to provide you with the most relevant advice. We're always on hand to offer honest, ethical, and impartial feedback to assist you with finding the perfect ring. We're honored that our past customers have graced us with an impressive 5 star rating on Trustpilot. Don't hesitate to message us today!


Industry Best Two Year Warranty
All of our settings are covered by an industry best two year warranty, where we will cover all issues stemming from normal wear and tear at no cost to you. Extensive damage is reviewed on a case by case basis but is generally covered as well! All you need to do is reach out and we'll make sure you're taken care of.